Paid Marketing Manager

Location: Wilmington, DE
Work Schedule: M-F, 9 am-6 pm PST, 1-hour lunch (Contract/Temporary, 3-month)
Compensation: $70-$85/hr

Position Summary:
We are seeking a talented Paid Marketing Manager to lead and optimize our demand generation efforts through strategic paid media campaigns. In this role, you'll collaborate closely with cross-functional teams to craft innovative channel strategies, manage external agency relationships, and drive measurable pipeline growth. This is an exciting opportunity for an experienced marketing professional with a passion for data-driven campaigns and program scaling, offering a unique chance to impact our sales growth initiatives on a national level.

Key Responsibilities:

• Manage end-to-end paid media programs, including campaign strategy, execution, reporting, and optimization across channels such as paid social and content syndication.
• Develop and implement testing roadmaps aligned with sales and marketing goals, collaborating with agencies to ensure successful execution.
• Identify gaps in current campaigns and propose new initiatives, channels, or tests to maximize impact and ROI.
• Build and maintain strong relationships with agency partners, managing campaign briefs, budgets, and performance reviews to ensure optimal results.
• Collaborate with marketing teams on integrated campaigns connecting Sales Assist, Marketing Operations, Data Science, and Demand Generation.
• Develop comprehensive documentation and playbooks to streamline program operations and facilitate scalable growth.

Required Qualifications:

• Minimum of 6 years of experience in B2B demand generation, growth marketing, or related roles, with a proven record of building or scaling programs.
• Demonstrated ability to manage agency/vendor relationships end-to-end, from briefing to performance management.
• Hands-on experience executing paid social campaigns, with proficiency in Campaign Manager and a strong understanding of paid social optimization.
• Experience managing content syndication programs and familiarity with common vendor platforms.
• Strong project and program management skills, with the ability to bring structure to ambiguous work while managing multiple priorities.
• Working knowledge of marketing automation, audience segmentation, and CRM platforms such as Salesforce, Clay, or Hightouch.

Preferred Skills & Experience:

• Experience supporting sales-led or sales-enabled GTM motions.
• Background in B2B SaaS and/or enterprise software industries.
• Familiarity with Account-Based Marketing (ABM) tools and strategies.
• Knowledge of other paid marketing channels including Paid Search, Display, and CTV.

At Premier Talent Partners, we are a people-centered recruitment firm with a strong focus on skills-based hiring. We specialize in placing individuals in roles ranging from entry-level to VP level across various fields, including Customer Success, Sales & Marketing, Finance & Accounting, Administrative, HR, Operations, and Technology. Our expertise spans contract/temporary, temporary-to-permanent, permanent, and employer-of-record services, and we are committed to equitable & inclusive hiring practices on a national scale.
Benefits: Eligible employees may have access to benefits including medical, dental, vision, paid time off, paid holidays, and other company-sponsored programs, subject to eligibility requirements. (If this is a contract role: This position is not eligible for company-sponsored benefits unless otherwise required by law.)

If you have an interest in exploring other positions similar to this one, please note that compensation ranges and benefits offerings may vary by role and assignment.
We do consider applications from qualified candidates with prior arrests and conviction records, in accordance with applicable regulations.
Work authorization: At this time, we are unable to offer employment sponsorship.
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